Using Targeted Rewards to Drive Measurable Results for Casino Marketing Departments

By using a Targeted Reward to increase real Player Development for casinos, you can directly measure the results. Internet Marketers know the value of targeted advertising is that you spend less money to attract a new Player, and more importantly you ultimately spend less to keep an existing Player happy. By targeting the reward system around what the Player is passionate about, you actively engage them in promoting Your Brand.

Some casinos already use complex database management tools to figure out what Comps to give you—Free Room, Limo, Private Jet, Super Bowl Tickets, Dinner, or even a Hand-Made Shirt—instead of just rewarding you with what you come there to do: Play Their Games. Now there is a gift that will allow Players to Bring Your Casino Branded Experience Home with them. That gift is the Executive Gaming Monthly Casino Game of the Month Gift Club.

By sending Players Home with everything needed to Host a Home Game version of their favorite casino game, you allow them to practice at home in a non-threatening, comfortable environment with their friends. Between trips to your casino, your Players will become more confident and responsible as a result of them being able to learn the theory behind the game. As a result when they come back to the casino they will feel more comfortable at the table, with the Real Value to the casino being Players that spend more time and money at the table or slot machine….not to mention the publicity that you will receive because each time your Player practices the game at home, they need to play with their friends which allows new players to be introduced to your brand.

Executive Gaming Monthly would like to show you how to Improve your Player Development while optimizing your promotional budget. We can do this by combining the information in our database with the information from your database to optimize your ROI.

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