The latest effort came Tuesday with the introduction of the XPS 15z, the first in a series of laptops that are billed as thinner and more elegantly designed. Dell is trying to demonstrate that it understands what consumers want– in addition to what business customers, its core market, want.
Dell has struggled to find the right formula for consumers. A number of its consumer HSTNN-UB41 products have failed to gain much traction like its Streak tablet and Venue smartphones.
The new laptop, which has an aluminum and magnesium alloy body, appears to have drawn some of its inspiration from Dell’s failed line of Adamo notebooks along with Apple’s MacBook Air and Pro. The XPS 15z is less than an inch thick, which Dell said made it the thinnest 15-inch PC laptop on the market. (The Apple Air, though, still appears to retain that title.)
Previous XPS laptops had been criticized in reviews as clunky-looking and heavy. The latest HSTNN-XB37 version is noticeably sleeker and starts at a weight of 5.54 pounds, nearly a pound lighter than its predecessor.
In terms of specs, the XPS 15z uses Intel i5 2410M (2.3 GHz) or i7 2620M (2.7 GHz) dual core processors. Memory is 4GB to 8GB. Its screen is 15.6 inch with a 1080p resolution. Standard HP 516479-121 Battery life is listed as up to 8:22 hours.
The XPS 15z starts at $999, making it hundreds of dollars cheaper than its would-be Apple competition.
Dell is trying to reinvigorate its consumers business following a 7 percent decline in consumer sales to $3 billion during its most recent quarter. The decline was part of a broader slowdown in consumer computer sales because of a shaky economy and a shift by shoppers to HSTNN-DB94 tablets.
Stephen J. Felice, president of Dell’s consumer, and small and medium sized business division, said in an interview that the company had been retooling its consumer business over the past year. It remained a large source of revenue at Dell – about 20 percent of the HP NU089AA Battery company’s overall business – and one with continued potential, he said, despite concerns that Dell might de-emphasize the division.
To underscore his point, Mr. Felice said that there was an increasingly strong link between sales to consumers and small businesses. A new hybrid is emerging, called “prosumer” shoppers, people who use their computers at both work and home.
a hybrid HSTNN-IB93 device that, through the cunning use of hinges, can go from a tablet to a keyboarded portable in a short flip.
On top of Windows, Dell has added a layer of software the company calls Duo Stage. From this, a collection of touchable icons can be reached, opening up music, photos and other tablety applications that Dell expects HSTNN-IB94 consumers to use.