PokerStars must be taking advantage of the upcoming NHL hockey season by signing Mats Sundin and hoping he’ll bring in some hockey fans to the poker room.
Sundin will be playing for charity according to the article so I assume they didn’t sign him for his poker ability. I never even had a clue he played poker and I’m a huge hockey fan.
Poker in Canada has grown considerably over the last few years so this may bring in some more Canadians to poker. Also, Mats Sundin is originally from Sweden so it could bring in more players from there as well.
I’m just curious and wondering if any of you here at PokerDIY know who Mats Sundin is? If so please post a comment.
Here’s the article…
PokerStars, the world’s largest online poker room, is pleased to announce another high profile recruitment to its team of international celebrity ambassadors. National Hockey League (NHL) icon and former Toronto Maple Leafs’ captain Mats Sundin will play poker both live and online as part of his new brand ambassador role for PokerStars.
Playing online as “MatsSundin,” the 37-year-old Olympic champion plans frequent appearances playing on PokerStars.net and at live tournaments on the PokerStars’ global poker tour circuit. This includes the PokerStars European Poker Tour which starts its fifth season next week in Barcelona.
Complete article here.